When Patrizia Moroso’s family begged her to come home from university in Milan in 1984 to help revive their struggling furniture company, she agreed on one condition: “I said, ‘We have to do something interesting,'” she recalls. “To be successful, we needed to make ourselves different.” Under her direction, the 55-year-old Friuli-based Moroso, which was originally known for its classic upholstered sofas, has become an arbiter of modern style. By fostering collaborations with international talents like Dutch star Tord Boontje and Israeli Ron Arad, Patrizia has expanded Moroso’s reach to chairs and tables. And now she’s bringing her idiosyncratic, influential eye to New York City. This May, Moroso opened its first store in America, in a space shared with Moss, one of the country’s leading style emporiums. The shop serves as a showroom for the 20 or so individuals from around the world with whom the company works each year. Longtime Moroso collaborator Patricia Urquiola designed the store, and her squishy “Bloomy” chairs, inspired by cactus flowers, are displayed there. Other pieces include Amsterdam-based Karel Boonzaaijer and Dick Spierenburg’s “Table to Enable,” which looks as if a capital I decided to go for a walk on all fours. “Moroso is the mother of the objects,” Patrizia says, “While the father is the designer who puts his or her ideas into the piece.” —Jen Murphy
details Moroso at Moss, 146 Greene St., New York City; 212-334-7222 or moroso.it.
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