The partners at Superfly Presents (the guys behind San Francisco's Outside Lands, Tennessee's Bonnaroo Music & Arts Festival and the Superfly During Jazzfest Series) believe excellent food, great wine and world-class music belong together.

August 01, 2011

In this article:

Superfly's Food Obsession

"I've eaten too many soggy chicken tenders at shows. There's no excuse," says Kerry Black, the most food-fixated Superfly member. He travels the globe seeking amazing music and food combinations—beef satay after a rare performance by Painkiller at Holland's North Sea Jazz Festival; Hog Island oysters with My Morning Jacket at Outside Lands. Black's goal at Outside Lands is for the food and wine to be as big a draw as the music. Highlights this year: Arcade Fire, Farmerbrown's Little Skillet catfish po'boys, Namu's Korean tacos and the Wine Lands tent.

Superfly's Kerry Black: Picks

Superfly's Outside Lands Music Festival

When: August 12–14

Where: Golden Gate Park, San Francisco

Performers: More than 65

Food Options: 120

Winemakers: 30

Projected Attendance: 60,000 Per Day

For More Details: sfoutsidelands.com

Eat, Drink, Rock

Outside Lands' wine director, Peter Eastlake, shares food-wine-music matchups to try at this year's festival.

Eastlake pulled together 100 wines for Outside Lands' wine tent, called Wine Lands. Among the most trend-forward choices are wine kegs from Chris Hall and his team at Napa's Long Meadow Ranch, and experimental blends made by Scribe's Andrew Mariani exclusively for the festival. Eastlake is excited about Paul Grieco's Summer of Riesling truck and the French wines from importer Kermit Lynch. Eastlake also signed up star sommelier Rajat Parr of San Francisco's RN74 to curate wine lists for the VIP cabanas and to be on hand to offer pairing tips.

Why Paul Grieco is a Riesling God

We like to keep things local at Outside Lands, but when Paul Grieco [co-owner of NYC's Terroir wine bars] called and said, 'I will drive cross-country with a camper full of Riesling; just let me know where to park,' I couldn't say no." —Peter Eastlake

Why Andrew Mariani is a Rocking Winemaker

Scribe is a winery that takes a holistic approach, and the wines keep getting better. Nothing fancy, just good stuff. Handmade. Hand-farmed. Hand-sold."—Peter Eastlake

More Music and Terrific Food:

Outdoor Concert Picnic Menu

Outdoor Concert Picnic Menu

Scribe Winery's Wild Wine Parties

Partying with Scribe Winery

Great Recipes from Top New Orleans Chefs

Recipes from Top New Orleans Chefs