In This Article:
Art & Artifice of Wine
Courtesy of Dennis Adams through Sfmoma
When did wine become a cultural force in America? An unusually ambitious and interactive exhibit launching next month at the San Francisco Museum of Modern Art, "How Wine Became Modern: Design + Wine 1976 to Now," argues that the defining moment was the Judgment of Paris, the famous 1976 blind tasting in which California wines beat out their French counterparts. The exhibit, designed by architecture firm Diller Scofidio + Renfro, begins with a huge mural from artist Peter Wegner called In [ ] Veritas. With dots of more than 200 house-paint colors named for wine terms, it reveals how oeno-jargon has gone mainstream. Visitors can sniff flasks of wine at a "smell wall" or watch Dennis Adams's film Spill (pictured), in which the artist walks through Bordeaux splashing red wine down his white suit. "The beauty of wine is that all people relate to it on some level, even if they don't drink it," Adams says.
"How Wine Became Modern" opens November 20; sfmoma.org.
The Beauty of Wine
© Hector Sanchez
Eye shadow in Cabernet and Champagne. $16 each; smashbox.com.