Some of the most fashionable California Cabernets aren't called Cabernet at all. Instead, they go by names like Affinity, Rubicon and Insignianames you'd expect to find at your local Lexus dealership, not your neighborhood wine shop.
This isn't entirely inappropriate, since these predominantly Cabernet blends are the luxury sedans of California wine. In fact, many, such as Harlan Estate and Dalla Valle's Maya, are available only to a privileged mailing-list few. And while prices may start at around $20, they are often in the $50 to $100 range.
These blends, in most cases, are a winery's flagship bottling, its ultimate statement, and the packaging of the wines is often just as important as their taste. In addition to imaginative names, they typically sport stylish labels and come packaged in chic tall-shouldered heavy glass bottles.