Back in 2001, when the entire blogosphere was powered by kittens on treadmills, a couple of smart-asses began handing out awards for atrocious blogs. One founder of these Anti-Bloggies confessed to a particular dislike of sites where "someone says something like, 'Today I had a cheese sandwich.'" The term "cheese-sandwich blog" quickly became Webspeak for all the dear-diary scribblings that don't acknowledge, let alone describe, life outside the author's dorm room.
At the time, almost no one blogged about food. Today, eating a cheese sandwich qualifies as a hot scoop for legions of bloggers. Just go to Food Porn Watch, a site that scans hundreds of gastronomic blogs for new content every hour on the hour, and click away. A few samples served up today: "I am guessing that there are at least a few other regular herb bloggers who are also hating winter and wondering what to post about." And "Remember my headache with the cakey pumpkin cookies? Well apparently, pumpkin cookies are supposed to be cakey." And "I've seen dates in the store for quite some time and I've wondered what they were like. As far as I know, I have never tasted one before."
Food porn? No pornographer worth his gold chains would touch this stuff with a 10-foot boom mike.