Natural Ingredients from English Farms
At her organic farm in Wiltshire, England, Liz Earle has just finished planting a field of rosemary and eucalyptus, which she plans to use in Liz Earle Naturally Active Skincare. The beauty line is a cult favorite on both sides of the Atlantic, sold in boutiques like Studio at Fred Segal in Santa Monica, California. “I want to look out the window and see the crops that will go into the creams I’m putting on my skin,” says Earle, whose products contain superhigh concentrations of more than 100 plant oils, herbal extracts and other botanicals.
Like a quality-obsessed chef, Earle searches for the best purveyors and growers of ingredients, like the geraniums for her new energizing body scrub and the manuka honey for her cleansing mask. “The bottom line is always great ingredients,” she says. “It’s a bit like cooking.” Earle tries to use local ingredients when possible, and she has cultivated relationships with regional farmers: The hops in her popular facial cleanser are harvested from farms in Kent that also sell to top British breweries. In addition, Earle works with sustainable partners overseas. Her in-house ethnobotanist, for instance, helped find a women’s co-op in Morocco to supply the vitamin E–rich argan oil for Earle’s signature Superskin Concentrate. And Earle brings her passion for sustainability home: Her family grows much of the food they eat, and they raise heritage-breed lambs and pigs to sell to local restaurants. lizearle.com.
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