• Email Article
• Print Article

There are dancing fish and smoking loons and smoking goats and who knows what else—along with that ubiquitous yellow-tailed wallaby—on millions of bottles in wine shops today. The next big packaging trend? The general consensus seems to point to so-called adventure labels. The basic idea: If a wine buyer (typically an under- 30-year-old wine buyer) sees a surfboard or a quirky French bicycle on a wine label, he or she will associate that wine with having fun—and then, of course, buy it.