These 40 up-and-comers—all 40 years old or younger—are changing the way Americans eat and drink, from a vodka distiller who rewrote Nebraska's Prohibition-era laws to a White House chef who's fiercely fighting to improve school-lunch programs.

October 17, 2011


Siggi Hilmarsson: Icelandic Yogurt-Maker

Siggi Hilmarsson

Photo © Dorothy Hong.

How often can one man claim to have brought a whole new food to the US? Iceland native Siggi Hilmarsson, 34, started making skyr—the thick, tangy yogurt of his homeland—and single-handedly popularized it across America. Siggi's skyr uses skim milk from grass-fed, hormone-free cows raised near his New York production facility and natural sweeteners like agave nectar. Coming this fall: a drinkable yogurt.

Full Bio Read Siggi Hilmarsson's full bio on LinkedIn.com

More on Siggi Hilmarsson and Iceland



Next: Sam Kass: White House Food-Policy Adviser

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