Michael Kirban & Ira Liran: Coconut Water Popularizers
Photo © Jordan Hollender, 2009.
In the span of a few years, childhood friends Michael Kirban (photo), 35, and Ira Liran, 32, took coconut watera super-nutritious, low-calorie drinkand turned it into Vita Coco, the biggest company in the category, with celebrity investors like Madonna. Mixologists and chefs are using it for recipes, too, expanding its popularity beyond gym-goers and yogis.
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