Emily Olson & Rob LaFave: Online Food Scouts

These 40 up-and-comers—all 40 years old or younger—are changing the way Americans eat and drink, from a vodka distiller who rewrote Nebraska's Prohibition-era laws to a White House chef who's fiercely fighting to improve school-lunch programs.

Emily Olson & Rob LaFave: Online Food Scouts

Emily Olson & Rob LaFave

Photo courtesy of Treasa Ewing.

When they launched Foodzie, a website connecting thousands of food artisans to customers, Emily Olson, 26, and Rob LaFave, 27, created the world's biggest online food market. The pair hunt down worthy items—fantastic Parmesan flatbreads from Little Ragghi's Crackers, for instance—and manage the sales transactions, so craftspeople can keep doing what they do best.

Plus Go to the Foodzie website

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