Alison Pincus: Online Housewares Seller

These 40 up-and-comers—all 40 years old or younger—are changing the way Americans eat and drink, from a vodka distiller who rewrote Nebraska's Prohibition-era laws to a White House chef who's fiercely fighting to improve school-lunch programs.

Alison Pincus: Online Housewares Seller

Photo © Classic Kids Photography / courtesy of Alison Pincus.

Launched by Alison Pincus, 36, and co-founder Susan Feldman just last year, the website One Kings Lane has registered nearly a million members, who come for 72-hour "tag sales" on furniture, home accessories and kitchen-and-bath items by designers and labels both established (Missoni) and up-and-coming (Kimberly Ayres). The site recently began a smartly curated list of interior designers' must-haves, as well as artisanal food products like grass-fed beef.

Plus Go to the One Kings Lane website