For Joe Swinney and Cheryl Cohen, the owners of the trendsetting Wasteland in Haight-Ashbury, fashion begins with the kids in the street. Wasteland takes these signals and rebroadcasts them with its own vivacious interpretation in modern, vintage, and designer styles. The formula was a hit, gaing the shop recognition is fashion magazines like Vogue, Vanity Fair, and Glamour. Items that can be found on the shop's racks include 50's cocktail dresses, classic 70’s rock t-shirts, 1930’s and '40s rayon floral dresses.
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