The Swedish fashion company Hennes & Mauritz opened in 1947 and has since expanded to 2,300 stores in 41 countries. Of the Stockholm locations, this H&M in Norrmalm is the largest and receives the season's newest styles first. This clothing company focuses on "fast fashion"—quickly recreating cheaper versions of catwalk styles. H&M also collaborates with other fashion leaders to create new items, such as a Versace project that introduced 1980s-style prints and black dresses with gold geometric "etchings." H&M offers clothing for men, women, and children and covers a wide range of styles, from simple cardigans and sequined evening dresses to yellow splattered, Pollock-style pants.
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