Lingerie designer Delphine Véron sells her 50s-inspired unmentionables under the Fifi Chachnil pseudonym. With three boutiques in the city, Fifi Chachnil’s Rue St.-Honoré outpost is perhaps the most chic with its pretty picture window and pink awning. Inside, the shop feels more like an intimate boudoir with pink satin drapes, plush patterned carpets, and antique furniture. The bras, panties, teddies, and other accessories are reminiscent of burlesque-era innocence via lace, polka dots, bows, and satins. The designer’s signature Fifi perfume is encased in a decidedly feminine pink-and-gold bottle.
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