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Second St. N. between Fifth and N. Tenth Aves.
Playa del Carmen , Mexico
52 984 879-3272

On an unassuming side street, this little shop run by two sisters—owner Beatriz Urtuzuastegui and Victoria Lemus, the attentive but unobtrusive manager—stocks fun-but-unfussy styles perfect for the beach or a romantic dinner: affordable ($20 and up) cotton dresses, halter tops, and guayaberas, locally designed and manufactured with sublimely soft, yet crisp, fabrics. Similar items are available at Urtuzuastegui’s breezy, two-story Fourth Avenue boutique.

Insider Tip: Sizes can be inconsistent—often a bit small. The solution: go up a size, or try another style.

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