Given the unknowableness of what moves a luxury product, Cashmere-giant Cucinelli's conviction that benevolent ideology motors his company is as good as any. Last year he had gross profits of $9 million on sales of $165 million. Bocconi University, in Milan, teaches his business model, with its emphasis on social responsibility, and the padrone himself has lectured on it at Harvard, MIT, and Boston College.
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From Travel + Leisure , DEC 2008
If Brunello Cucinelli weren't so likable and successful, and if the cashmere clothes he made weren't so beautiful, you'd have to...MORE>>
Last updated December 2008





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