Chelsea wine shop Bottlerocket distinguishes itself by how its selection is organized. Most wines are separated by the foods that they pair with best, ranging from poultry to Chinese take-out, and the 300-plus different wines in stock even change with what foods are in season. Others themes include events; gifts for someone in particular, such as a boss or a third date; and value bottles within several price ranges. The back of the store is stocked with a generous wine-book and cookbook selection. Unlike snobbish shops, this one even has a play area for children and a water bowl for dogs.